Netflix is ​​diversifying its content offering with games to retain users on its platform

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If the gaming industry was already competitive, ever since Netflix announced that it was going to enter the industry, all the players in this market — considered one of the most profitable in the world — predict that things will get even more difficult.

Netflix Games started with five titles available for iPhone, iPad and Android users, two of them related to the universe of one of Netflix's most famous shows: Stranger Things .


Source: Netflix
Netflix is ​​joining a trend started by large companies like Google and Amazon that want to take a slice of a market that is growing every day .

According to Netflix, the games will be included in a dedicated category within the platform and will be included in the basic subscription, with no additional fees, ads or in-game purchases.

As we can see from this information, Netflix is ​​not planning to make money directly by selling games to the public (not at this time). Instead, they are aiming for something much more important and difficult to achieve, something for which games can be an excellent strategy to be used.

It's all a matter of time and attention
Yes, Netflix wants more time and attention from czech republic phone number list its customers, and to do that, they are investing in games. This sounds similar to a Content Marketing strategy, doesn’t it?

Have you ever looked at the face of a person who is playing a game? You've probably seen their eyes wide open and an expression of total concentration.

As reported by The State of Online Gaming Survey 2021 , the average gamer spends more than 8 hours per week playing video games (25% play for more than 12 hours).

This represents a 14% increase compared to last year's survey. This number is expected to be even higher in the coming years and that is exactly what Netflix (Google and Amazon too) is betting on.

During these times of a lot of information, getting people to spend more time within your domain while interacting with your content is more valuable than gold. The idea now is not just to get in front of people, but to stay there as long as possible. It's basically about creating a relationship .