As a manager, you should keep in mind that the product you have recently introduced into the catalogue can generate different reactions in the corporate public and that the consumer's perspective determines the types of demand. Below, learn the main characteristics of each one:
Negative
It results from an unpleasant experience or situation related to the good or service, thus generating a level of rejection that minimizes the probability of the customer turning to a brand's solution again.
Non-existent
This type of claim stems from the public's lack of knowledge regarding a solution marketed by the company.
Irregular
Demand is linked to seasonality. For example, clothing inventory renewal promotions due to the change of season.
Excessive
In this type of demand, not all customers are served, as the supply does not support the number of interested parties. This is the case with promotional items and items for events.
Full
It consists of products and services that colombia phone number list cannot be missing in everyday life, that is, those that are essential for survival or to have a minimum of comfort, such as water, electricity and certain foods.
Unwanted
It creates a demand that can cause harm to society, the environment and health, just like cigarettes. Because of their potential harm, the government regulates their consumption through awareness-raising actions.
Latent
It occurs when many consumers have the same need, but there is not yet a product or service that satisfies it.
Falling
It progressively declines as a solution becomes less interesting to consumers, like clothes that have gone out of fashion.
Note that the existence of so many types of demand requires an in-depth study of the market in order to detect or estimate what kind of demand the launch or restructuring of a particular good or service entails.
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