Increase your social media targeting

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Use paid ads to target their frustrated customers. If you don’t think you can rank organically for the term, consider using paid ads to steal customers away from your competitors. Well-targeted paid ads can reach users who tried to visit the broken page but bounced back to the search page when they discovered it was broken. Target competitor brand keywords for any broken pages to capitalize on the frustration of your competitor’s (former) customers.
If you know a competitor's page is broken, it might be time to increase your social media advertising budget for relevant keywords. Customers will want a viable alternative, so this can be an effective (if roundabout) way to retarget your competitor's customers. This works best for impulse buys and things people might need quickly⁠—most people don't want to wait for their favorite site to be back online, and would rather buy from the store that's most convenient for them.
Steal your competitor’s social media audience
Instead of spending time and effort creating your own social media audience, there are many ways you can leverage your competitor’s audience to drive sales (and attract more followers to your profile).

Create ad campaigns that target your competitors' customers. This option is fairly straightforward - create a list or targeted campaign designed to show your ads to people who have liked your competitor's page. This is a very quick, effective way to create targeted ad groups on social media, but it can backfire if your competitor's audience is of lower quality or their audience is very loyal to their brand. When targeting your competitor's social media audience, take the time to create some comparison ads that are as persuasive as possible. Search your vk database competitor's social media accounts, product reviews, and anywhere else their customers are talking to find out what their customers are unhappy about, then use this information to make your own marketing materials more persuasive. For example, if your competitor has multiple negative reviews for battery life, highlight your own product's superior battery life in your ad.
Learn from your competitors’ posts. Your competitors have invested a lot of time (and probably money) into their social media posts, trying to figure out what time of day they should post, what kind of content performs best, what kind of people engage with their content, etc. You can use their performance to determine what works for your own account without having to do all that research. The more closely a competitor matches your own business, the better your results will be, so be careful when choosing your competitors. Use social media analytics tools to monitor your competitors’ performance and help you create your own posting calendar.