Learn how to optimize your Shopify store for mobile devices is key to success in today's ecommerce landscape. Over 6.4 billion people worldwide have a smartphone, and mobile devices account for more than half of all ecommerce traffic.
In fact, according to Shopify, the growing prevalence of mobile devices in the modern world has led to over a third of all ecommerce sales taking place via smartphones and tablets. If you're not investing in mobile optimization for your online store, you could be missing out on sales.
Luckily, preparing your Shopify site for the mobile shopping revolution doesn't have to be as complicated as it seems. Our Shopify Pricing Guide is a great resource if you haven't decided on a pricing plan yet.
Drawing on years of experience using Shopify, we've put together teacher data this list of essential steps to help you optimize any store for mobile users.
9 Shopify Mobile Optimization Tips
Simplify navigation for mobile users
Optimize your visuals for mobile screens
Improve page load time
Update your CTA buttons
Step 5. Choose font styles carefully
Reduce the amount of text on your website
Avoid using pop-ups on mobile websites
Improve your mobile checkout experience
Test your website and fix any issues
Why optimize your Shopify store for mobile?
Before we dive into our tips and tricks for Shopify store optimization, it's worth explaining why prioritizing mobile functionality is so important in today's ecommerce landscape. There are several reasons why it makes sense to optimize your store for mobile users.
First, as mentioned above, mobile devices are becoming the go-to solution for browsing the internet. Mobile devices like smartphones and tablets are the number one source of all Google searches.
Optimizing your Shopify Store for mobile ensures that you can keep up with the changing expectations and shopping behaviors of your target audience. It can also help increase your company's visibility and increase the ROI of your marketing strategies.
Since Google is mobile-first, businesses that customize their store for mobile users and focus on fast loading and a great user experience can improve their SEO potential. A good mobile experience will give you an edge over competitors who are trying to rank for the same keywords.
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How to Optimize Your Shopify Store for Mobile: Step by Step
There are various different strategies you can use to improve the “mobile friendliness” of your Shopify store. The good news is that Shopify already prioritizes mobile optimization. The free Shopify theme and template options offered by the platform are mobile responsive by default.
Additionally, most premium Shopify templates that you can use to create your website will be mobile-optimized and adapt to different screen sizes.
But there’s more to creating an incredible mobile experience than just choosing the right theme. Here’s our step-by-step guide to success:
Step 1: Simplify navigation for mobile users
One of the number one things that hurts mobile browsing for users is complex navigation. The harder it is for customers to find products, explore different categories, and visit the checkout on your website, the more likely they are to abandon their purchase.
In fact, 37% of customers abandon a website due to poor navigation. The best way to optimize the user experience and reduce the bounce rate on your e-commerce site is to simplify navigation. One great option is to use a “sticky” navigation bar.
This is a menu that follows users as they navigate through pages and view content. With a sticky navigation bar, your users will be able to easily jump to other sections of your website, from category pages to their shopping cart in seconds, without endless scrolling.
Check out the handy navigation bar on the Frank Body website , for example. It even includes access to a search bar and a dynamic “alerts” section announcing promotions and offers.
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