Performance media makes it possible to reach a tailored audience at different touchpoints in different situations throughout the day - including weekends. A business decision maker doesn't just perform their role Monday to Friday from 9am-5pm. It's a full-time role - and showing the decision maker a suitable ad on LinkedIn on a Sunday afternoon will also bring conversions.
And that's exactly what we can do with performance russia whatsapp data media: target the relevant user and show suitable ads based on their stage in the buyer's journey . The days of running a one-page print ad in a magazine are over - well, almost. Because for some industries, print and traditional media are still very relevant, but in a 2021 media mix, performance media is a must, at least as an additional measure.
social ad formats for B2B
First of all: There is no one-size-fits-all ad for B2B companies. Rather, the different formats work differently for every company. The most flexible format is the single image in feed ads, where you can most easily reach the user with your message. Each format has its strengths, which you should use to achieve your goal. Video ads are good for awareness, carousel ads for storytelling and engagement. LinkedIn message ads are personalized and perfect for invitations and for products and offers where you need more space to explain. If you don't have any previous experience with your ads, then you will have to test a lot and measure and adjust accordingly.
The Biggest Trends in Performance Marketing
It's still all about data: collecting data, measuring it, learning from it. You should have a good test scenario ready to set your goals and your KPIs correctly and to start testing. The advantage of performance measurement is that you get your data immediately. Unlike traditional media, where you place your print ads and conduct a market survey about your brand (or not), achieving results with performance marketing is realized after a few days or even hours. With traditional media, on the other hand, it takes a very long time and is also extremely time-consuming.
- Board index
- All times are UTC
- Delete cookies
- Contact us