SEO Audit Preparation

[rabia198]

Before starting an SEO audit, it is essential to do some planning. We need to do a complete crawl of the website. We use tools like SEMrush and Screaming Frog for this. They give us an initial analysis of the website . This way, we highlight key issues and opportunities.

With these tools, we can better understand the website. They show us everything: from the structure to how each page is performing. This information is vital for us to know how the website really is.

It is also crucial to look at the performance of the pages. We do this using organic traffic data from the last few months. This is where Google peru email list Analytics becomes our ally. It gives us a clear idea of ​​the initial analysis of the website . And it helps us see patterns in user behavior.

Another step is to monitor keywords with appropriate tools. This allows us to see which terms bring the most visits. And also to discover new opportunities to improve the website. Combining all this data into a detailed report is crucial. This way, our SEO audit can be both successful and efficient.

Essential Tools for SEO Auditing
To perform a good SEO audit, you need strong tools. They should show you how your site is performing and where you can improve. Google Search Console and SEMrush are very important for this. They have special features that can help you check your site and make it perform better.

Google Search Console
Google Search Console is a great help for those who perform SEO audits. With it, we can see how our website appears in Google searches. It warns us if there is something wrong that prevents the website from being listed well. It also shows us which pages attract the most visitors and the keywords that bring people there. This information is super important for improving the website.

SEMrush
SEMrush is a must-have tool for anyone working with SEO. It provides a complete overview of your website, including keywords, competitors, backlinks, and other important things. With SEMrush, you can find out how to improve your website both on-page and off-page . This helps make your website more visible on the internet. It also lets you quickly adjust things to help your website rank higher in search results.

Checking for indexing errors is crucial in an SEO audit. For this, we use Google Search Console. It helps us find pages that Google is not indexing. This way, we can understand the issues and fix them.

indexing error correction
Analysis by Google Search Console
Google Search Console shows you a Coverage report. It shows you which pages are being indexed or excluded. It also highlights indexing issues, divided into errors and warnings. Errors show you pages that shouldn’t be indexed. Warnings point to pages that may not need to be indexed.

Coverage Report: Important in the indexing analysis process .
Errors and warnings: Crucial for fixing indexing errors.
Pages Do Not Need to Be Indexed
Some pages don't need to be on Google. For example, administrative pages and redirects. Leaving them out helps improve your site. A Sitemap makes it easier for search engines to understand a large site.

In Google Search Console, we can see the indexing analysis . This helps us keep only the important pages indexed. This improves search results.
Tool Function Benefit
Google Search Console Coverage Report Identifying indexing errors and warnings
Website Auditor Site Structure Module Monitoring and fixing indexing issues
Log File Tracker and visitor registration Accurate checking of indexing errors
Sitemap Page directory Search Engine Crawling Guide
Mobile Compatibility Issues
Today, internet traffic comes mainly from mobile phones. That’s why having a responsive website is essential. If your website isn’t mobile-friendly , it could lose its position in search results. This affects sales and customer loyalty.

Approximately 57% of people say they would not recommend a company with a poorly mobile-friendly website. This shows how important it is to ensure a good user experience. Furthermore, a slow website can reduce sales by up to 7%.

Most buying journeys start on Google. Issues that aren’t visible on your site can hurt your performance.
To improve mobile-friendliness, it's best to use responsive design . Avoid creating separate mobile sites. If necessary, use rel="alternate" mobile and the canonical tag. Here are some important actions to take.