Collecting marketing and sales information

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The right keywords are crucial for your website to be found. Thanks to HubSpot's Keyword Tool, you can easily determine how well certain search terms work and where your website will rank when you use the corresponding search term. This way, you can determine the optimal keywords and at the same time increase the likelihood that your website will be clicked on.

Identifying and Managing Buyer Personas
A buyer persona helps you develop your own content strategy that is closely aligned with the needs of your target group. HubSpot records the buyer persona of new visitors to your website by having them reveal certain information about themselves. This gives you the opportunity to access this important data and provide leads with precisely tailored content.

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By filling out a form or identifying themselves, visitors poland whatsapp data to your website can collect certain marketing and sales information. HubSpot does this for you, so you can use the data it collects to separate visitors who are already customers from those who are not. This will help you identify where your visitors are in the buyer's journey and what content is appropriate for them.

Personalized content is key when it comes to qualifying and closing leads. A proven method is email newsletters, which can be sent automatically using a suitable HubSpot workflow. Email newsletters can be customized along the buyer's journey as follows:

The welcome series: This is where you introduce your company and highlight the value of the content you will be sending later. Use this step to leave a positive impression and avoid making the recipient feel like it's just about the sale.

Dividing by interests: Of course, it is not possible to focus on the specific interests of each individual lead. What you can do, however, is divide the leads into categories and send out differentiated content accordingly. For example, someone who is thinking about buying a house does not necessarily have to be looking for a real estate agent, but may be more interested in calculating the running costs of owning a house. One way to determine where a lead's interests lie is by using the lead magnet you have downloaded.