The success of a company's marketing activities depends on the type of strategy chosen. The classification includes global, competitive MC, basic, functional and growth strategies.
Having given preference to one of them, the company determines the development directions (including the priority ones), the advantages on which the promotion will be built, as well as the decisions taken when choosing a marketing complex and in the fight against competitors. Let's consider the main options for marketing strategies.
Basic
They are fundamental for any organization and have different directions:
Differentiation. The main luxembourg email list objective of this strategy is to give products those unique features that will distinguish them from the products of other companies. In this way, the company expands its areas of activity or product line.
Leadership. In this strategy, the main priority will be the costs of commercial activity and their reduction. The size of expenses and the payback of production assets are controlled in detail. The smallest nuances of new products are worked out.
Specialization. The organization strives to take a leading position in a specific area.
A feature of basic marketing strategies is that the choice is determined by the results of the analysis of advantages and costs. Let us take the Porsche brand as an example, whose worldwide fame was based on a narrow specialization.
Basic Marketing Strategy
Source: unsplash.com
Since the thirties of the last century, the German manufacturer has produced various models of cars. But real success was ensured only in 1983, when the car manufacturer decided to advance in the field of motorsports.
Global
Such strategies are aimed at conquering the global market and steadily expanding the geography of their presence. Let us list the main global marketing strategies:
Internationalization – providing new directions for selling a product in foreign markets.
Globalization is the production of goods that meet uniform standards of the world market.
Cooperation – interaction with partner companies on mutually beneficial terms.
Segmentation is the production of products for different target audiences.
Diversification is the parallel development of several business areas.
The choice of a specific strategic direction will directly depend on how ready the business is for scaling. Some companies aim to increase their own presence in the market, while others seek to minimize risks.
The McDonald's brand is a clear example of a business developing in accordance with a global marketing strategy. The company successfully uses the principle of segmentation and introduces into the menu the culinary preferences of local residents in different countries.
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