CRR and CCR can be expressed as a percentage and are always related to the existing customer base

nishat741 · Post by **nishat741** » Sun Feb 02, 2025 5:32 am

bounce rate:
The bounce rate is also different from the unsubscribe rate. While the action of unsubscribing is a deliberate act, the bounce is less precise. In the case of a mailing list, it represents the general quality of your list, similar to the delivery rate .

However, when divided into soft bounces and hard bounces, the bounce rate returns more information. A soft bounce is an email that cannot be delivered because, for example, the recipient's mailbox is full or because the email ends up in the spam folder. A hard bounce, on the other hand, is returned if the address is incorrect or the recipient is permanently unreachable. Hard bounces therefore have a much stronger negative connotation.

In terms of website visitors , a bounce occurs ivory coast whatsapp data when a visitor stays on your site for only a short moment and then leaves immediately. The bounce rate does not give you any information about the reasons for the short visit, but it does indicate that the visitor either immediately noticed that they could not find what they were looking for on your site, or that something significantly put them off. Both of these should prompt you to determine the reasons and remove any bounce causes.

Part 3: KPIs for your analysis
deliverability rate:
As mentioned previously, the deliverability of your emails is closely linked to the bounce rate, but represents only one part of it. Nevertheless, it can allow crucial conclusions to be drawn about the quality of your email distribution list.

Cost per click/cost per lead/cost per order:
Another important type of KPI that can help you with your lead generation is the cost calculation of individual measures or actions of your contacts. Particularly noteworthy are the cost per click, the cost per lead and the cost per order. These three KPIs are used to estimate how much it costs you for a person to click on an ad or a placed button , how much it costs you for a visitor to provide their data and how much it costs you for a contract to be concluded .