Most emails have some sort of white space at the beginning of the page, which also makes it easy to include the link without interfering with your design.
NOTE If you choose to include the ‘view this email in your browser’ feature in the header of your email, make sure you've customized your email preview text. Otherwise, the preview text will automatically show up as 'View this email in your browser' which won't look very appealing in the inbox.
2. The email footer
Another relatively common location to include this link is in the footer of your email.
Many marketers believe that including the link in the header takes up valuable real-estate, that could be better used to communicate the purpose of the email and drive conversions.
The footer is often used by marketers to include important information that doesn’t directly relate to the message you want to communicate, like unsubscribe links and terms of use.
In this regard, it makes sense to include a ‘view this email in your browser’ link here as well.
However, be mindful that this can lead to a frustrating user turkey telephone number data experience. It makes the link harder to find and the user will potentially need to scroll through an entire poorly rendered email to find the solution.
3. The email body
Alternatively, you could look at finding a way to integrate the link into the body of your email. This is a trickier option as you’ll need to make the link gel with your design and ensure it doesn’t detract from your content.
Looking for a shorter expression? Try these alternatives
Many marketers feel that the ‘view this email in your browser’ feature takes up too much valuable real-estate, no matter where it’s placed in your email. If you want to shorten your hyperlink to take up less space or gel better with your email design, here are some snappier alternatives for the text:
‘View online’
‘View full email’
‘Read email here’
‘See more’
‘View in browser’
Whatever wording you decide to go with, always make sure your reader can easily understand the purpose of the link.
Add the ‘View this email in your browser’ feature with Brevo
Brevo has the option to automatically add a mirror link to your campaign.
In campaign edit mode, go to the Setup tab. Scroll to the bottom of the page and you'll find some advanced options, including a checkbox for 'Enable Mirror Link'.
