Moreover, since Generation Z prefers audio and video content over text, using text-to-speech software can provide you with a convenient way to meet their needs if they are part of your target audience.
Video and audio formats are also invaluable if you sell complex products or services that are difficult to explain using text alone.
Here are some additional benefits of using text-to-speech software:
It easily integrates into your content creation process – just write your blog post and then turn it into an explainer video.
Communicate with your audience in different languages (this is very important if you serve a global audience).
Improve customer support options by using AI voice software to quickly respond to customer questions. Apply this to phone lines or voice chatbots on your website.
#4. Add conversational keywords
When it comes to searching for information list of us cell phone numbers text searchers and voice searchers have their own unique behaviors. Text searchers tend to use short, simple queries, while voice searchers prefer to use full phrases and ask questions.
For example, imagine someone searching for business development strategies. If they use voice search, they can ask Siri or Google Assistant something like, “Hey Siri, please help me find the best business development strategy ideas for startups.”
On the other hand, if they were writing their query, they would probably use shorter phrases like “business development advice” or “startup business development.”
To optimize your website for voice search, it’s important to use conversational language in your content. This means including phrases and words that real people would use in a conversation.
You can use tools like WebCEO's Keyword Suggestions to find conversational keywords, and search popular forums like Quora and Reddit for related questions. You can also explore People Also Ask and Google autocomplete suggestions for frequently asked questions.
Once you’ve identified conversational keywords, it’s important to use them naturally and relevantly throughout your website. Tip: Product pages are a great spot for relevant keywords .
In addition to including these in your on-page copy, make sure you also create content like blog posts, guides, and case studies. To go even further, you can also integrate them into your FAQ section, Help Center or Knowledge Base, and informative videos.
By tailoring your content to fit the conversational nature of voice search, you can increase your chances of ranking higher and connect with users who prefer voice over text searches.
Get your act together
And there you have it.
Today we discuss the power of voice search, including what it is, why it's important, and four strategies for implementing it.
Now it's your turn.
Bookmark this article, share it with your content marketing team, and print it out for easy reference.
Then, start developing strategies to implement these tips.
Host a meeting and spend time putting these insights into action, then watch the voice searchers start coming in.
For good measure, here's a quick recap of today's tips:
1. Optimize your site for mobile devices
2. Ask your web developer to use structured data and schema markup
3. Make your content more accessible with text-to-speech software
4. Add conversation keywords
That's all for now, SEOs.
Let's drink to your success!
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