We are still in our early stages of understanding how social media works, the conscious consumption of content, and fake news. How can we deal with all of this? And most importantly, how can we deal with all of this while having goals and revenue forecasts as objectives to be achieved, as is the case for companies? How should a company behave on social media? Which social networks should a company operate on? What content do I need to reflect my purpose and culture so that I can increasingly attract the right audience? And after that, how can I make my content relevant , so that it can help people solve problems and thus create the valuable engagement and viral dissemination? And how can I present the results so that managers can clearly see that these efforts are returning in brand strength and, consequently, sales?
All of this is a challenge for a social media analyst, one of the professions that is most in demand in the market today.
We live in a time when it is already clear to business managers that it switzerland phone number data is impossible to stay away from social media . The demand for these professionals is already there.
What now? Let's find out what a social media analyst actually does, the profile of analysts, essential skills, practical applications, salaries and how to start becoming one. Join us in this article!
What does a Social Media Analyst do?
what-does-a-social-media-analyst-do
Head of Digital Marketing at Fresh Lab , facilitator Harve Jéssica Barbosa gives a definition of what the market expects from a social media analyst:
“Initially, this professional may be responsible for monitoring and optimizing a company’s digital channels. They analyze what is being produced and direct the strategy to obtain better results.”
“For example, in a digital marketing agency, the analyst may work managing client accounts and delegating content to a copywriter to produce. However, in most companies, the analyst is also responsible for the creative side. In other words, producing texts and images is an important skill, considering that most companies hire a professional to perform all the actions – images, texts, analysis and customer service. In practice, mastering the writing skill is important for anyone who wants to work in marketing and communications ,” says Jéssica.
Therefore, it is extremely important for the media analyst to have an overview of the whole. To understand a little bit of the technical skills involved in social media. If we were to list one indispensable factor for being a social media analyst, it would be this: a generalist professional.
