This shift also requires a france phone number library shift in consumer perception. Users are increasingly looking for content that is both informative and reliable, making it difficult to switch to lower-quality content. To remain competitive in the market, brands should focus on creating added value for their customers through in- depth articles and helpful resources . This includes using AI to optimize content creation instead of simply automating it indiscriminately.

the future of seo and online communication
As Google’s policies evolve, businesses need to anticipate the impact this will have on their online communications strategy. Brands that neglect to integrate a strategy based on solid content marketing risk losing their place in the search engine market. This is especially true in a context where user engagement and satisfaction are crucial to the success of digital campaigns. Google encourages businesses to adopt a sustainable and ethical approach, avoiding the distribution of inappropriate content.