The Role of Employees in Corporate Communication

[khatunhumaira]

The story of the company is certainly truer when it comes from the bottom, when the employees personally tell about company initiatives , training , team building moments , the working relationship with colleagues, events or their professional successes .

The employee's satisfaction in his daily work has an immense value for Employer Branding, as he becomes its best ambassador and if he uses his Linkedin profile to communicate his satisfaction, experiences, work and his sense of belonging to the reality for which he works, he will bring an enormous benefit to his company, will make it perceived as a peaceful workplace and therefore become sought after by others.

The story of those who experience the company from the inside is the key features of paytm best social proof you can have.

employer branding example: Laughter Yoga in Gate-away
Laughter Yoga in Gate-away
Also told by the voice of those who trained the employees

There is more and more talk of UGC , an acronym which indicates USER GENERATED CONTENT , that is the generation of online content by those who do not do this work professionally and today, with Employee Advocacy, it often happens that employees generate content on Linkedin.

Linkedin in Employer Branding Communication
The 2016 data from the RGS ( Recent Graduate Survey ) for recognition as Best employer of choice by young graduates, saw Linkedin in first place among the most used social networks for obtaining information on companies.

On Linkedin there are:

employees,
young people looking for their first job,
talents to attract,
clients,
prospect.
If, as we have just stated, Employer Branding activities benefit the brand in every aspect, publications from the company page and employee profiles prove to be fundamental for the success of the brand on Linkedin.