How we clean the SERPs from negative results

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First of all, you need to find a valid tool to monitor the results : SEMrush today offers an advanced tool that allows you to monitor the SERPs and also the online reputation of the brand.

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Once you have identified your brand keywords - for example “Impresa Zero srl”, “Zero srl”, “Azienda Zero Roma”, etc. you need to identify the list of problematic results that appear on the first and second pages of the SERPs.

At this point, you know the current picture: now you can start planning and implementing a series of activities to improve the situation and clean up your search engine results.

If you think that the search results are outdated and that things have why purchase dentist database from us changed over time, you can appeal to the “Right to be Forgotten” and ask Google – through the official form made available – to remove the critical results. Of course, the request must be supported by an official motivation, possibly resorting to the help and opinion of a lawyer expert in the matter.

If this path is not possible, or you want to support and assist this activity, you can proceed with the creation of EMD (Exact Match Domain, where the domain name corresponds exactly to a strategic keyword) sites in which the name of your company will appear.

Of course, you will already have a corporate site (which will be appropriate to exploit adequately with ad hoc optimized content that talks about the company) but you will also have to create other satellite sites - with slightly different domain names, but always containing the name of your company - in order to strengthen the image of your business and position yourself in SERP by undermining the negative results . These sites - for example zerosrl-online.it, servizizerosrl.com, etc. - will have to be populated and implemented frequently, with original, interesting and exhaustive texts, that talk about the services you offer, the company's activities, initiatives, brand, investments, work team, results achieved, investments, etc.