In 2022, billionaire Elon Musk bought the company for $43 billion. In this way, not only would the company be acquired, but it would also go from being a public company to a private company, thus allowing it to have greater flexibility in deciding where to direct this social network that, according to Elon, was increasingly focused on profits rather than on social media innovation.
A lot has happened since Elon took over, here is a summary of some of the decisions:
Downsizing: Essentially, all former managers were dismissed, as well as senior managers and staff in general. This generated a lot of discontent within the network itself, as it was considered that the businessman had left aside careers, as well as the importance of jobs for all those former employees.
Verification: The famous blue palm was the crown of this social network, whoever had this insignia could boast of influence in the network, however, everything changed with the arrival of Elon, and since he wants to recover his investment through the profitability of the network, Twitter Blue was introduced, a subscription that allows users to have verification, and in addition, now companies must pay if they want to keep their subscription, and previously famous personalities who want verification must subscribe to a plan, or lose their verification. This has generated a lot of dissatisfaction, since it is believed that it is a social network that only those who pay can use.
Limitation of use: Recently, the millionaire Elon has stated that new accounts will only be able to see a very limited number of tweets daily and that those who wish to see more must be subscribed, that is, pay. This is because, according to Elon, the use of data queries is being abused, thus creating a niche for bots (fake accounts that have the purpose of manipulating the social network).
Bots: One of the most worrying complaints on Twitter has been the use of bots, and these fake accounts distort the conversation, even creating conflicts within the users' conversations, to the point of being the preferred tool of hundreds of politicians who seek to benefit from the social network by making people believe that it is in favor of them or their causes, when in reality the entire conversation is driven by these fake tools.
The iconic network where the “little bird” will go down in history has changed its name and will now be an X. In fact, the name of the social network will also change and its digital address will now be: x.com, and let’s talk about that a little more.
X the trend towards brand minimalism.
Saying less and less, and showing more value. At Sé, we have been telling our community that brands will become less and less allegorical in order to focus on what really distinguishes them. Those logos that included colors and letters seem to be a thing of the past, and X is starting to be that watershed, leaving aside an emblematic company and not only that, even killing its brand essence.
The most important thing to keep in mind when leaving an image is to consider why you do it. It is important to consider that a brand is a set of values and principles that it promotes, and that, by leaving it, a clear message is sent: that is no longer who we are. In the case of Twitter, this change seemed more than obvious. It was a social network that was heavily criticized, that was very rarely renewed in the last decade, and that although its name was well known among digital surfers, the truth is that only very few were interested in being on that social network.
X, on the other hand, seeks to remove all that stereotype and become more than a social network, remember, Web 3.0 is coming, and with it important changes in the way we were used to socializing in the digital area, and in how companies sold us the false promise that being on their platforms was “free”, because we have always been certain that someone was paying for us to share content, and those were the advertisers, who in turn wanted more and more information about us to continue making ads that were more and more invasive to our privacy, to the point of knowing if someone was pregnant, months of pregnancy, and their relationship status, something that is hardly tolerable today, and that users have had to defend themselves against through more private browsers, ad blocking, and lately with technologies like VPN.
Understanding the above, and the digital world to come, it is clear that afghanistan whatsapp phone number data X is on the right track, the name itself is emblematic, and in the domainer world (professionals who buy and sell domains) whoever has the shortest name has more relevance.
Now, as for the brand, what is easier to remember than the initials of something, now not only that, remembering a word, that makes the brand something simpler, more memorable, but, above all, innovative versus its competition, e.g. Meta or Ticktok.
At Sévisible, we saw this trend years ago, and 5 years ago, we began to migrate our image to simply Sé. Although before it was very complicated to have only two letters plus the .cool extension, now it is a reality. In fact, you can enter se.cool and you will be redirected to sévisible.cool, and soon our main domain will be se.cool. Likewise, our emblematic image of the cloud will become an abstract game of that same cloud, leaving our image in this preliminary form:
In essence, and what we want to share with you in this debate, is that a brand that says less is much more elegant, more proactive and therefore, much more feasible for collective positioning, but in addition, this trend will prevail in everything related to digital, with domains, app names, digital social networks, among others, becoming increasingly concrete and much easier to identify in a minimalist world, where what will prevail will be the values of each brand, and the way in which it respects its community.
