The campaign must have a clear, defined objective established from start to finish. They must be measurable and achievable within a given time frame.
Thus, thanks to the combined reports on the campaign's in your CRM, you will be able to assess whether your initial predictions have been met.
This step is also key to being able to make decisions about whether to repeat successful actions or how to correct those that have not worked the way you expected.
You must offer a value
Offers and promotions communicated via bulk SMS must be real japan whatsapp number data 5 million and offer additional value. You must create interest in your community of buyers, customers or users.
For this reason, it is important to listen to your audience, know what they need and what interests them in order to generate content that is relevant to them.
You can carry out evaluation surveys of your products or services to find out their opinion. At the same time, you can carry out tests that will allow you to find out what is most attractive to them.
Plan your campaign
Sending must be done under minimum planning parameters based on time, space and place criteria. Getting the timing right to send the campaign is complicated. However, you can run A/B tests to assess which day or time works best and start sending your campaigns at those intervals.
Another important detail is to avoid sending messages at times when you might annoy your audience. Avoid early mornings or weekends to ensure that your messages are not perceived as annoying. This way, you will avoid creating a bad experience that could end in a loss of customers.
Complies with regulations
Bulk SMS marketing campaigns must comply with the General Data Protection Regulation, guaranteeing data confidentiality and non-disclosure of information.
This involves having explicit and express permission to be able to send commercial communications via mobile phone. And also giving the option to unsubscribe from communications at any time.
