Discover + web tools to discover in BB marketing . # The conditions for success What are the outcomes your customers expect when they buy your product or service? It’s essential to answer this question. Let’s rephrase it: what are the perceived benefits and value of your offering? , you may realize that one of your personas considers reducing marketing costs as the key success factor, while for another, it’s increasing revenue. To the average person, “reducing costs” and “increasing revenue” mean the same thing.
But from a marketer’s perspective, they are albania telemarketing data two different things, and they refer to different marketing actions and content. # The brakes What are the reasons why your buyers think that your solution or company is not the best option? Investigating this question will allow you to identify the barriers. You will realize, as you do your research, that some barriers are objective: for example, a risk that your software will not be adopted by all users, or a product that is too expensive.
But you will also see that some barriers are irrational, purely subjective, linked for example to a bad experience with a previous service provider or to reading a negative review. # Customer journeys Finally, you need to take a closer look at the journey of your different personas between the moment they discover your offer and the moment they buy it (it is even advisable to look at the post-purchase journey. This will help you identify how to contact your customers based on their journey through the purchasing cycle and qualify the different points of contact (to improve those that can be improved.
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