From their logo designs to their product messaging, brands like Nubank, Apple, Google, and Slack differentiate themselves from their competitors to be instantly recognizable and build a strong base of loyal customers . In contrast, brands that lack successful positioning may struggle to get noticed.
The process of determining these unique components of your brand is known as brand positioning.
In this article, you will learn what brand positioning is in a marketing plan and its importance, as well as how four remarkably successful companies use it .
Key points of this article
1. The importance of brand positioning overseas chinese in europe data in marketing efforts : Strong brand positioning builds trust, a crucial factor in customers’ purchasing decisions. It also ensures consistent messaging across all platforms.
2. Key elements of the strategy: Types of effective positioning strategies include your product’s unique value, brand identity, company name, digital marketing strategy, and pricing.
3. How Pipedrive can help: Pipedrive’s CRM helps brands refine their desired positioning and maintain consistent messaging, helping to build trust and effectively achieve positioning and marketing goals. Try Pipedrive free for 14 days.
What is brand positioning and why is it important for your marketing strategy ?
The definition of brand positioning : The space your brand occupies in the minds of the public and the market. Essentially, what differentiates your brand from the rest of the competition and how customers perceive that difference.
Strong brand positioning encompasses a wide range of elements, including (but not limited to) brand name, visual identity, and price. These elements are woven into a narrative that forms the brand message, which can be used by teams from marketing and sales to customer operations.
Creating specific and consistent messages is key to turning customers into lifelong fans.
Moreover, having an effective and trustworthy brand image has competitive advantages. A recent Edelman survey found that 81% of respondents need to trust a brand before buying from them. Today, trust is central to almost everyone’s purchasing decisions, transcending generations and income levels.
Product B offers a no-code solution to connect applications without having to build them from scratch.
No-code triggers do not require an engineer to implement them and will save the company time in setting up automations. The brand that makes Product B can use this reasoning to market it as an efficient and easy-to-use automation tool that does not require a specialist. This creates points of difference between them and their competitors (Product A and similar solutions), highlighting the value to the customer right away and giving Product B a unique platform to build trust.
