If the technical base already holds no secrets for you, you can learn more about On-Site content and Netlinking which are the second and third pillars of SEO.
The technical base of your site aims to facilitate the exploration, indexing and azerbaijan telemarketing data referencing of the pages of your website by search engine robots (Google, for example). If some technical elements of your website are easy to modify, it is not easy for others and the complete overhaul of your site may be considered. Sometimes it is better to break everything to start again on solid foundations rather than trying to repair the existing by hiding the misery.
Here are some of the technical criteria taken into consideration by Google when designing or redesigning your website to improve its natural referencing.
Exploring the sitemap
Exploring the site
In order for Google to know everything about your website as quickly as possible, it is a good idea to make life easier for it. There is a file that allows Google robots to be well informed about the pages to index and not to follow: the robots.txt file . This file, located at the root of your website, indicates to the robots the position of the summary of your site in a file grouping all the pages to index: the sitemap.
The sitemap , in XML format, lists all the available pages that you want to index on your website. So remember to avoid including pages that are of no interest to your SEO, such as pages automatically created by your favorite CMS (the Author or Contributors page of your site, the Shopping Cart or payment pages of an e-shop module) or pages whose content is duplicated from another page of your site.
You can usually find your site's sitemap at:
URLsite.fr/sitemap.xml or URLsite.fr/sitemap_index.xml
Optimizing your URL and slugs
The address of your website is the domain name that you want to give it. To choose it well, follow the guide: Choosing your domain name well .
However, if you have already chosen it, anyone who browses the internet will be able to access it through its www version and its non-www version.
https://www.connecto-sys.fr
https://connecto-sys.fr
If the user will not see anything, Google sees two separate websites, and therefore two sites with duplicate content from one to the other, which will penalize the positioning of your pages. You must therefore decide, and choose whether you want to keep the www or remove it from your address. There is no bad decision here, only an aesthetic
