As we have seen, the goal is not to talk about yourself and sell your product! I share a lot of Plezi resources designed to help our prospects solve their problems. We focus on attracting our audience by showing our expertise. And to increase the organic reach of our content, we include keywords and hashtags in our publication.
Post RS linkedin Post RS linkedin GA4
Use original and varied formats
Like many people, at Plezi we love memes. So I got into it, costa rica consumer email list mixing humor and marketing. Just because we do B2B doesn't mean we have to be boring! We can hijack well-known images to get messages across in a lighter way. The best part: it takes very little time to do! I use the Meme Generator tool.
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Share the expertise of its social collaborators
If your employees talk about their core business on LinkedIn or via other formats (conference, event, webinar, podcast), don't hesitate to share it! This allows you to show the expertise of the people you work with, thus giving credibility to your company in the eyes of your prospects, but also of future recruits!
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