Over the years, humanity has accumulated a huge layer of cultural heritage, parts of which we can see in architecture, museums, books, and also on the Internet. A significant part of history remains only in drawings and is often scattered, since artifacts are located in different museums, archives, and surviving fragments.
In recent years, the format and requirements for engaging visitors in learning about the world around them when visiting cultural and tourist sites have changed significantly. Generations born and growing up in an information environment are used to learning about the world by directly interacting with it, quickly receiving information of interest and wanting to be able to record events for posting on social networks.
In this regard, the need for new tools for the audience of visitors to cultural sites and tourists — users of smartphones and tablets — is increasing. That is why museums are increasingly organizing interactive projects on their territory: installations, computer classes, presentation spaces. But this will no longer surprise the demanding audience.
Augmented reality (AR) technology allows us to build a new system oman mobile phone numbers database of interaction between humans and information – it is an exciting presentation of traditional material.
Augmented reality technology allows a person to see the real world around them, supplemented with any information: reference information, video, audio or 3D models. Users can use this technology through applications on mobile devices. The goal of the technology is to expand user interaction with the environment.
The most popular areas of application of the technology are advertising and exhibition activities, but in this article we will focus on the use of technology in the cultural and tourism sector: in archeology, architecture, art, museums, urban space, social innovation.
The conclusions of museums that have been using augmented reality technology in close connection with museum exhibits for a long time are interesting:
Taiwanese researchers studied the effectiveness of augmented reality by observing the behavior of museum groups with different guide systems. The study found that after the tour, the group that used the mobile guide with augmented reality demonstrated the greatest awareness and engagement.
Application of VR/AR in museums
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