Offer discounts and other perks to help nudge promising

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Often, sweetening the deal with a free initial consultation is a game-changer, as interested prospects know they have nothing to lose. Many B2B companies also see a lot of success with free trial offers, especially those that include extended demos. So give your leads a pleasant taste of what they’ll be getting if they take that next step. 4. Assign an account manager to each prospect Once you’ve successfully gotten a sales prospect to make contact with your company, start actively nurturing that connection right away.


Assign an account manager or dedicated sales rep to each of your prospective customers, and have finland phone number data them reach out. If possible, set up a call to address any questions or concerns. It’s also essential to keep the email correspondence going. A well-cultivated autoresponder setup will be helpful here, but don’t rely too heavily on automated solutions. Account managers should personally follow up with leads at suitable intervals, especially at the end of a trial or demo period.


leads toward a purchase. Sometimes all someone who’s already interested needs is a little push. 5. Keep customers engaged after purchase Successful B2B SaaS marketing doesn’t stop once a rep closes a sale. Don’t simply assume that your clients are satisfied and can take the initiative themselves if they have more questions. Actively follow up with solid re-engagement marketing.