Four the testing phase, run and collect your data

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you need to be making all of your changes just based on hunches. If you see something underperforming on your site, set up an A/B test or a multivariate test to gather information on what really works best for your users. Software like Google Optimize or Optimizely let you easily conduct these tests and make strong, data-driven changes to your site.

There are so many potential things you can test. Try different ways of saying things, belarus phone number library different colors of buttons or components, or even entire layouts completely. But just as you're doing the testing, remember to go through the five phases of testing something. One is the research phase. What can you learn from your data as it is right now? Two, the hypothesis phase, what educated ideas can you think of to potentially test? Three, the prioritization phase, what changes are going to have the biggest impact on your site and make sure you're doing those first to drive further conversions in the future.

, whether it's an A/B test or a multivariate test, and make sure you can get some substantial evidence to make a permanent change on your site. Then five, the learning phase, what can you learn from these tests to make other further improvements in the future? Remember, the only failed test is one where you don't learn anything. Well, that's it, everybody. That is our best tips for conversion rate optimization.