The 3 stages of the sales funnel

[mehjabins870]

Usually funnels are divided into 3 macro sections : op of the Funnel (TOFU) – Traffic The top of the funnel is the moment in which customers (or potential customers) discover your services and/or products, it is an exploratory phase in which you are often compared to your competitors. The goal of this stage is to increase brand awareness, not to make a sale. Since this is the moment when the user discovers the brand, it is necessary to provide the right communication to attract attention and direct it towards the next stages.


Mission, clarity and support are the key words. Always hong kong telegram data keep in mind that potentially your visitors are unaware of your business or product, or they may have heard of you, but have never been to your website and never thought about purchasing from you. Each “moment” represented requires different marketing tactics. But the goal of the upper part of the funnel, called TOFU (Top of Funnel), is to make users even more aware of the fact that you exist and that you have something that could interest them, pushing them towards the next stages.


Middle of the Funnel (MOFU) – Lead Once visitors have discovered your brand, you need to stimulate their interest. The “visitors” must become “protagonists”, which is the step before the “customer”. At this point, visitors are evaluating whether you have something of value to offer or not. They are considering whether to engage with you by continuing the purchase process or go to some other site. But this does not mean that they will not necessarily return, often the user can go back and forth at all stages of the funnel.