In this way, it is feasible to further control advertising in order to

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The great advantage of working with Artificial Intelligence (AI) is the ease of processing a lot of data at the same time and establishing an intelligent correlation between them. ML uses natural language processing and Big Data analysis to understand pages and extract keywords. In addition, it is important to emphasize that the analysis is semantic, and not simply an understanding of the terms by themselves. The algorithms take into account the context of their application.


If, for example, the system is training with sites that are illegal, criminal, or that promote skype phone number list a bad value for the company’s reputation, it is able to learn and identify these patterns on other sites. In addition, AI can go further: it is able to prevent ads from appearing on sites that are not necessarily illegal or have a bad image, but that do not represent a positive return for the company.


avoid spending money on strategies that don’t work. Keyword and age filter A simpler and less costly type of filtering than AI is the keyword and age filter. It consists, simply, in blocking certain expressions linked to something harmful to the company’s image. In addition, it helps prevent ads from running on adult sites, for example.