Retailers looking to monetize searcher intent would do well to increase their efforts to attract this interest. In this article, we’ll focus on three product categories, popular search terms, timing, and strategies to improve conversion rates. foods include: Healthy Recipes Nutritious Vegetarian Cuisine Natural Foods Organic Foods As you might expect, nearly every iteration of the word “diet” shows up heavily in search terms, along with kale, spinach, broccoli, and Quinoa specific product and recipe options.
Timing Click volume is expected to peak during chinese overseas british data the week of January 14, at 20% above normal levels. Strategy Microsoft recommends using Marketplace audiences to target users searching for healthy or nutritious food options, and reminding buyers to make sure they have enough budget so the campaign doesn't run out earlier in the month. January is also a peak month for people looking for air fryer recipes as a potentially healthier alternative to deep frying.
Consider targeting consumers looking for an air fryer as a holiday gift by highlighting how-to tutorials or videos. Some popular search terms for sportswear include: Sportswear Sportswear Sportswear Store Brands Sportswear Sportswear These broad search terms can help drive traffic to your online store, although you may also want to highlight long-tail keywords that focus on specific product lines. Character. Terms such as Nike sportswear, golf and ski wear, and specific sports-themed apparel also attracted attention.