With that in mind, let's look at McDonald's. The brand has launched a new campaign for the FIFA World Cup 2022 that touches on one of the most important digital strategies in global communications: localization. Honestly. Is this a pure example of how a brand can achieve global reach. Let's look at the lessons McDonald's left behind during the first week of the World Cup about how to engage with the world.
Global Camping: Want to go to McDonald’s. In the first chinese thailand data week of the 2022 FIFA World Cup, McDonald’s has launched a new campaign that’s generating buzz among media and marketers. Want to go to McDonald's. McDonald's campaign happens to be the multilingual and multicultural message of world integration. Not only are famous figures appearing in global productions such as actor Jason Sudeikis, TikToker Khaby Lame, K-pop star ITZY, and Twitch streamer Edwin Castro, among others, making the event interesting and different.
What makes this event so popular and interesting is the 10 languages and 4 dialects used in the event. The aim of the campaign is to send out a reliable communication message while unifying football interests in more than 75 markets around the world (Global Thinking), but taking into account cultural differences, languages and specific activities that follow market interests (Local Action). This campaign gives people a real feel for what it's like to see their country represented in the world, reminding them that no matter the outcome, the most important thing is that we can support each other.
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