You need a holistic view of your customers to build a data-driven marketing strategy that impacts revenue growth. This means understanding who they are and how they interact with your brand across different channels and devices.
Forrester's 2023 Planning Report recommends investing in list of aruba consumer email more relevant and reliable customer data to improve your audience targeting strategy. Prioritize investments that centralize data from disparate systems and sources for a complete view of your customers. The goal is to have a full, 360-degree view of every customer in one place, which is made possible by connecting your CRM to all channels, systems, and applications your clients and internal teams use for engagement.
With omnichannel marketing automation platforms like HubSpot, you can see how your customers interact with your brand — whether they're reading an email, browsing your website, or engaging with your social media content. These insights will help you deliver a more personalized experience at scale and improve customer retention rates.
Additionally, you can use marketing automation to orchestrate omnichannel campaigns that deliver a consistent message across all channels. This is important for building a strong brand and maintaining customer loyalty as buyers become increasingly selective with their purchases.
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