How do I start selling on social media?

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Now that we understand the importance of social selling, let's dive into creating a social selling strategy that will help you attract more potential customers.

Tip #1: Choose the right social media platforms (instead of trying to cover them all!)
Today, there is no shortage of social media platforms that you can use. In such a situation, it becomes important not to get lost in too many options and focus on choosing the right one.

Our survey shows that Facebook, Instagram and Twitter are the top choices for small and medium businesses. Fifty-three companies report using Facebook and Instagram together, while 33% use Facebook and Twitter together.


When choosing social media platforms, it is important to greece country information consider the target demographics and the look and feel of the platform.

In a study conducted last year in the US, 75% of respondents aged 18 to 24 reported using Instagram, while only 17% of those respondents reported using LinkedIn. On the other hand, 44% of respondents aged 25 to 29 and 37% of those aged 30 to 49 reported using LinkedIn.

In terms of appearance, each social media platform brings something unique to the table. For example, Instagram and Pinterest are much more visual in nature than LinkedIn or Twitter. Twitter, on the other hand, is optimized for a quick series of conversations, while Facebook is optimized for a mix of text, image, and video content.

Don’t get distracted by the idea of ​​being on every social media platform. Limit yourself to a couple of platforms that tailor your product/service to potential customers and provide relevant ways to communicate your message.