The sales team will help you choose which companies are

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Here they are: Less waste and more efficiency Because it is directed at specific targets, ABM ends up minimizing the loss of resources and favoring sales optimization. In other words, the marketing team becomes more efficient at using time, money and energy in campaigns that will actually close sales. This is fundamental, as it increases the productivity and morale of all team members, in addition to making a difference in the final calculation of the profits.


Less quantity and more quality For having a more efficient job, the marketing team no longer usa student phone number list has to worry so much about volume. Investments will always be focused on contacts that are of interest to the sales team, so quality is guaranteed (and the highest ROI). Less conflict and more collaboration You have certainly heard of smarketing, the alignment between sales and marketing. Well, the idea is the same here! Because Account-Based Marketing works with metrics, goals and activities shared between the marketing and sales teams, conflicts are reduced.

On the list of key accounts, so everyone will be eager to start negotiations. Meanwhile, the marketing team knows that the campaigns created and the leads generated will be of interest to sales, so there is no discussion about quality. Less “reaction” and more proactivity Instead of waiting for potential customers to raise their hands and take an interest in your product or service, your team will actively seek out these customers and wait for them with personalized content and strategic information that can facilitate negotiation.