It is an excellent way to share both promotional and informative content , in addition to your website, blog and social networks.
The advantage is that your company does not wait for potential visitors, but knocks on the virtual door of the people it wants to communicate with.
This digital communication tool therefore serves as a relay for the italy whatsapp shopping data other media used, to redirect traffic to the site or mobile application, and to share knowledge and content .
It's about staying in the minds of your consumers.
Mobile applications
More and more companies are investing in their own mobile applications , so that they can be found directly on one of the most used devices in the world: the smartphone!
With notification systems, you can send information about new products, product availability or a promotion via pushes: the message appears on the phone as a banner, as a text message or as an email.
Interfaces are specifically designed to encourage microinteractions , animations (you're probably familiar with GIFs), and personalization .
Recent techniques are being used to further entice consumers and help them imagine themselves, with virtual reality, for example.
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...and various digital communication techniques
There are several techniques that can be combined to improve your digital communication.
Advertising
A great classic, advertising has not been spared from the Internet. Whether frontal or more insidious, it is everywhere: on-screen banners , ads at the beginning or in the middle of a YouTube video, etc.
But with ad-blocks , faced with the rejection of these more or less invasive advertisements by some Internet users, digital communication has had to adapt and become more subtle.
Hence the use of techniques such as paid search , also known as SEA (search engine advertising ).
SEA is search engine advertising and allows you to buy keywords , which your target audience types when searching for information about a product or service like yours.