Reviewers also frequently mention segmentation, a popular feature in email marketing analytics. The word segmentation appears more than 80 times in 2018 email marketing software reviews.
Using analytics to segment your customer data can help your marketing and sales teams create informed, data-driven personas and provide insight into your company's target market .
Filter products with reporting and analytics features on Platforms 's
Email Marketing Software Directory
3. Mobile
Screenshot of the mobile optimization feature offered by FireDrumMobile optimization feature offered by FireDrum (source code)
What are mobile features?
Mobile features give users the ability to customize email importance of uk phone number list for marketing templates, pages, and content specifically for mobile use.
More and more customers are interacting with vendors and suppliers through their mobile devices. Last year, Hubspot reported that more than 51% of smartphone users discovered a new company or product while searching on their smartphone, and 48% of consumers began mobile research using a search engine.
What users say
In line with trends seen in the marketing community, Platforms software reviewers are prioritizing the ability to customize email presentation for both desktop and mobile viewing.
At present, however, they seem to be less than satisfied with the capabilities of their software.
Of the 94 reviews that mentioned mobile compatibility, half of them expressed dissatisfaction with what their current software offered. Some users lamented the lack of mobile capabilities altogether, while others cited a lack of customization options or compatibility with common mobile operating systems.
50% of reviews that mention the mobile feature are negative.
When purchasing email marketing software, keep these levels of dissatisfaction in mind. Consider asking for a demo of the mobile optimization feature before purchasing email marketing software.
Mobile-optimized product filter on Platforms 's
Email Marketing Software Directory
4. Landing pages
screenshot of the landing page feature offered by EmfluenceLanding page feature offered by Emfluence (Source)
What are the features of a landing page?
Landing Page features allow users to create and launch landing pages using templates or custom settings.
Email marketing software with a landing page feature (your landing page designed to collect leads) allows users to create and customize standalone web pages specifically for the purposes of a specific marketing or advertising campaign.
The landing page feature should allow you to create a web page that will respond to many types of devices and allow you to easily customize images, copy, and forms.
Email marketing software with a landing page feature also often allows users to A/B test the success of a landing page setup, which helps your marketing team (and your sales team) hone in on which landing page setup is bringing in the most leads.
This Platforms article shows you how to create a landing page that drives traffic.
What users say
A quarter of the reviews (both positive and negative) that mention landing pages express interest in customization options.
Positive reviews also often mention the ability to track click-through rates and other key performance metrics for their landing pages, allowing marketing teams to better determine the ROI of each email campaign.
Dominate local small business marketing with precise targeting
-
- Posts: 642
- Joined: Tue Jan 07, 2025 4:25 am