Interesting comments under the articles:

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If you think that small businesses don’t have to worry about this, you’re wrong. More and more consumers are choosing smaller, more niche B2B companies. We live in an era of relationships that value integrity, stability, commitment, and trust. Simple, small companies have an easier time winning the trust of their customers because small businesses are perceived (“branded”!) as businesses without corporate layers, with much greater agility and transparency.

In fact, the smaller your business, the more personal and transparent your brand should be. Don’t try to be someone you’re not. And don’t make promises you can’t keep. Don’t try to impress with corporate and industry jargon. Your potential client won’t appreciate it because they simply won’t understand you. And if they don’t understand you, you won’t be able to close the deal!

- Branding plays a huge role in the long-term development of purchase twitter user data a business. But today there are many ways to make your brand significant, since one single user owns and works on several devices.

- It may all seem a bit abstract and difficult to implement on your own, but good branding helps people figure out their audience and what they want. I also love seeing the internal impact of branding when business owners are inspired to achieve their goals.

- The most successful brands focus first on creating a system of internal beliefs within the company and around their customers and potential customers. In terms of company goals, at the end of the day, you may want to be the most loved and respected brand in your industry, but it is the customer experience that makes a brand.

- I completely agree. Your business is recognized by your brand name. Branding helps in promoting the business, which in turn helps to find the right audience. And your logos and graphic symbols help to distinguish your company from many others.