Important Vertical Response Features

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Between the two platforms, Vertical Response is more specialized. As we noted before, this platform was designed for a single purpose: to boost your email marketing efforts.

Some of the features of Vertical Response are more basic, but they are still essential to the success of your business. This includes the ability to browse templates and create professional-looking emails with the touch of a button. This platform will also help you design slick landing pages to refer your customers to via CTAs embedded within the email.

Other features are a bit more specialized. For example, the ability to automatically send follow-up emails helps 40% more of your audience open the message than otherwise would. And email automation options can help you send emails based on certain customer triggers, allowing you to reach the customer when they are as warm as possible. Finally, analytics features and the ability to quickly set up A/B testing helps you make every email campaign better than the one before.

Important Zoho Features
Now you know what Vertical Response is all about. But what kinds truemoney database of unique features does Zoho bring to the table?

As we noted above, Zoho has over 45 different apps, each with its own specialized purpose. For the purpose of saving time, we are only going to focus on some of the key features this platform offers to your business.

Zoho’s CRM Plus lets you create a more unified customer service experience for customers and employees alike. And the helpful AI assistant ensures that every customer interaction is an opportunity to improve your business.

The Workplace app is a great way to streamline employee communication and coordinate different teams. It also makes working from home easy, which is important since so many businesses switched partially or even fully to remote work.

Smaller businesses, in particular, may benefit from Zoho’s People Plus app. This app was designed from the ground up to streamline the entire HR process. No matter the size of your HR team, this app makes sure that you hire only the very best candidate.

We have now reviewed the different features and benefits that Vertical Response and Zoho have to offer. Now, let’s get down to the business of how to integrate these platforms.