Digital channels can be materialized by the development of a monitoring tool. The monitoring tool allows to condense information and group it by theme. It facilitates data processing and to get out of Big Data and its mass of information.
The presence and listening of social networks are also essential, because E-reputation on social networks and the web in the customer process are inseparable. About 74% of consumers find out about Google before buying a product. There are 64% of consumers who consult the opinions and ratings of other Internet users before making a purchase. Qualifying your data and adapting your different strategies according to your targets is therefore essential. phone number list
Unlike Big Data, Smart Data allows you to control and qualify data. It is used to implement a coherent and effective marketing strategy by optimizing ROI as much as possible. Smart Data can therefore generate leads and increase sales while building customer loyalty by providing them with an optimal experience and satisfaction.
If you liked this article, check out our page dedicated to customer experience or read our article on tomorrow's communication . Would you like to be supported in your improvement process to increase your leads ? We invite you to contact our teams for more information.
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