SEM brings quick profits, SEO strengthens in the long term

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In our MRACE® model, this important initial stage of the purchase path is called Reach , on which both SEM and SEO work have a very central impact.

Search engine optimization can also influence the Act and Convert phases by producing content for the website, for example, that aims to deepen the visitor's information search needs in the Act phase and to support their purchasing decision in the Convert phase.

In addition to Reach , search engine advertising can also have an impact on the Convert phase, in particular, where visitors who have already visited the page are encouraged to make a purchase decision through remarketing on YouTube or Google's display network, for example.

Therefore, both SEM and SEO are critical factors in a potential customer's purchase journey. Optimal results are achieved when SEM and SEO work hand in hand and work seamlessly together.

The biggest difference between the effects of SEM and mexico phone data SEO work is time. Search engine optimization, which is based on long-term and continuous development, can take a long time to see the effects, while SEM advertising can achieve so-called quick wins.

In reality, however, the effectiveness of SEM advertising can be limited if the landing page used in the ad is weak in terms of content and technology and does not respond to the user's Google search. A well-designed and search engine optimized landing page has a positive impact on how well your SEM ad is visible, engaging, and may lead to conversions on your website.

On the other hand, if your company's website is already ranking organically for certain important keywords and is generating both consistently good free website traffic and conversions, it may sometimes be justified to consider whether it is worthwhile to spend a lot of money on the same keywords in advertising. In this case, keyword advertising can focus or pay a little more on keywords for which your website is not currently ranking in the top ten in organic search, for example.