After preparation – time to reach out to customers

[sharminakter]

It is good to remember that research and content creation alone do not guarantee results due to competition. Continuous monitoring of data and, especially, continuous development based on the results guarantee results.

You can find more about the benefits of keyword research at this link.

Once you've located your customers' GPS signal using buyer personas and discovered the paths customers take through keyword research, you can get down to business.

We know who the customer is and what they want, but we don't yet have the content to reach and convince them.

Your content needs to be of higher quality or more optimized than your competitors to rank higher in Google search results. Google's 1st page comprises the first 10 results, and the first 5 of them attract the lion's share of visitors.

Google has hinted that it will switch to a continuous lithuania phone data scrolling model for desktop searches , so that the first 30 results are displayed before you have to click to see more results. This would also mean more visibility for positions 11-30. However, the update has not yet reached Finland.

Distribution of Google's organic click-through rates (CTR) by position according to the backlinkon 2022 study. The curve is clearly rising the closer you get to the first result in Google search.
Google organic click-through rates (CTR) breakdown by ranking, according to Backlinko's 2022 study.
The importance of reach is demonstrated by the fact that, according to Backlinko's latest analysis (10/2022), the first 5 positions collect over 69% of all clicks (image).

According to the analysis, the Google homepage, i.e. the first 10 results, receives approximately 86% of all clicks, and the rest goes to the following positions. This means that positions 6-10 only receive approximately 17% of all clicks.

Another fun fact from the same analysis: in 1st place, you are up to 10 times more likely to get a searcher to click through to your website than in 9th or 10th place. So, as usual, the closer you are to the top, the more traffic you get to your website.