Social Recruiting Strategy: Target People Who Are Not Looking

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Sometimes the perfect person for an open position within your company may already be working somewhere else. As a recruiter, one of the biggest challenges you face may be reaching professionals who are not necessarily seeking a new opportunity when you have one available. Here are some ways that you can improve your social recruiting strategy.


Skip Specifics
When you first approach a passive candidate, don't offer a specific job or even give details chile whatsapp phone number on one position. Instead, invite the person to have an open, casual discussion with you regarding your company and their own career goals. Talking about the career opportunities within a company can be more compelling and less intimidating than immediate expectations of a job offer. This conversation can help you sell your company to the candidate while allowing you to better establish whether the person would be an ideal hire after all.

Social recruiting
Potential job candidates often think of their overall career as more than one specific position.



Blog in Your Field
One social recruiting strategy is indirect but effective. Your company needs to maintain a high quality blog in your field that's frequently updated with truly helpful content that will make potential candidates want to read it. That will help them become more familiar with what your company is all about, make you look like a leader in your field and ultimately lead to relevant people being more likely to look at your job posts and consider available positions.