Destination-based Tracking – Page tracking is one of the most common goal settings

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We can reach a specified page and set it as a goal to track users. When the user reaches the page, GA will determine that the goal has been completed and record it. into the system. After an e-commerce customer checks out or a user submits a form, the thank you page they arrive at is actually the completion of a goal. Once it has the user's behavioral data, Marketer can analyze and compare the events between logging in to the website and completing the goal. Identify where potential customers are losing, and flag the problem areas to improve user experience and increase conversion rates.

Event Tracking – Compared with designated web page tracking, event tracking is more complicated to set up and has nothing to do with specific pages or URLs. Instead, it is based on the actual actions of users uruguay whatsapp on the site, including filling out forms, clicking designated buttons, etc. Google Tag Manager provides the setting of multiple instruction tags (Tag), completes one-stop tracking from setting events, trigger conditions and completing goals without writing code, and automatically integrates data into the GA platform to facilitate general marketers. More detailed insight analysis.
Connect GA and Search Console accounts.

While GA is monitoring user actions on the website, Google Search Console is recording and analyzing the traffic brought from the search engine, as well as the click-through rate, exposure rate, and clicks of the website content in the last 90 days. The highest page and the keywords that lead users to visit. Therefore, connecting GA's database and Search Console account can cover the entire user journey from off-site to on-site, providing complete browsing data for optimization starting from the first step of user experience.