Why is programmatic buying a popular way to advertise?

[sharminakter]

Programmatic Buying/Programmatic Advertising is a way of buying advertising space in different media. The first impression is usually associated with the most impressive banner solutions and placements in the most visited news media, which are available in small quantities in auctions on the Google Display Network, for example, or not at all in high impact solutions.

In addition to programmatic, another way to get these desired advertising spots is to make direct purchases from the media, one at a time, which takes time and has higher initial costs than programmatic. Some rare advertising formats, such as native advertising in Helsingin Sanomat, cannot be obtained other than through direct purchases.

Programmatic buying guarantees reliable jordan phone data targeting methods. Well-known media outlets' good knowledge of users, including professions and titles, enables not only consumer advertising but also effective B2B advertising.

Often at an even lower cost per impression than on LinkedIn, where the price tag for targeting the most sought-after professionals and decision-makers is high. Programmatic buying is therefore competitive in terms of price for reaching C-level managers, for example. It is possible to get the Leadership audience from Finnish media outlets, for example.


Programmatic buying effectively reaches the right target groups through well-known news websites.
Native advertising puts your best content in front of multiple pairs of eyes
Native advertising blends seamlessly into the media content stream, as it looks like journalistic content, such as an article or opinion piece. It is less distracting and more engaging than traditional banner ads. The advertiser must create valuable and informative content that interests the target audience.