Why use topic clusters?

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For example, one of its main topics is "investment strategies," with supporting subtopics such as:

How to Invest as a Teen
12 Best Types of Investment Tools
4 Best Ways to Invest $1,000 for a Child's Future

By strategically linking these articles and pages, Young and the Invested ensures that search engines recognize the depth and breadth of its financial literacy expertise. This, in turn, increases its visibility and credibility in the eyes of its target audience.

And speaking of credibility...

Creating content clusters not only looks organized and structured, but it also helps meet Google's EEAT system , which stands for:

Google Quality Raters uses the EEAT system to determine the quality of site content.

Simply put: If your content doesn’t meet belize whatsapp EEAT, you’ll have a hard time convincing Google that your site has “topical authority,” which means you won’t rank highly for keywords in your niche.


EEAT - Google Quality Raters uses it to determine your site's content quality
Source: linkedin
If you are in a competitive space, this is a big problem.

In highly competitive niches, using topic clusters is a powerful SEO strategy that can significantly improve your brand's online presence.

Take Breadcrumbs, a leading lead-scoring software company, for example.

By creating a comprehensive thematic cluster focused on data-driven lead scoring, Breadcrumbs has established itself as an authority on the subject.

His website is packed with informative lead scoring content, covering subtopics such as high-performance scoring models, lead scoring automation, and lead scoring best practices.