Messaging service X has suffered a loss of users

[sharminakter]

In Finland, TikTok is used by 1.5 million people, most of whom are under 24 years old . So it is clear that TikTok reaches very young people both in Finland and around the world. In Finland, Puolanka took over TikTok so that it reached over a million viewers in January-March 2024, mainly through organic content production .

TikTok has also drawn criticism. In Finland, the Finnish Security Intelligence Service (Supo) warned in early 2024 that Chinese security authorities could end up with information about TikTok users . Worldwide, several countries and organizations have banned TikTok on their devices due to security concerns . On the other hand, TikTok claims that the bans are political theater and attempts at censorship.

TikTok's algorithm has also been criticized for being remarkably addictive compared to other social media services. According to a study by Amnesty, almost half of the videos shown to fake 13-year-old accounts were mental health-related and potentially harmful after just 5–6 hours of use .

However, TikTok continues to be the most popular search engine among young people. Have you heard of search engine optimization for TikTok or other social media channels ? Google has also noticed the ivory coast phone data change in search engine behavior and wants to respond to users' changing expectations by increasing the number of TikTok videos in Google search results.

Twitter used to be a popular advertising channel, as it provided very affordable traffic from ads to websites. The targeting options were also unique compared to other channels: target groups could be assembled based on nicknames and words used in tweets, for example.

Elon Musk's changes to the platform, which bought Twitter (now the messaging service X), have caused both many users and advertisers to leave the platform. Advertising revenue is estimated to have almost halved .

The presence of brands and organizations in the messaging service X has sparked discussion in general, and companies such as the Finnish Institute for Health and Welfare (THL), Yle Areena, Oodi Central Library and the Police have decided to leave .

A new home for users who left X has been provided by Threads , implemented by Meta , which works like Twitter.