The company’s presence on Facebook grew

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Breaking the cycle
As happenstance as this new position came about, my work on building expertise in this area was very intentional.

I reached out to every marketing professional I knew. From early on in life, I was fortunate to have a mentor that encouraged me to develop my networking and relationship building skills which was a big advantage for recruiting and marketing. He always told me that success goes to people who are well networked and able to maximize their abilities.

These marketing pros would critique my work and share insights from their afghanistan whatsapp phone number experience with clients. Making good use of my teaching degree, I created practice exercises for myself to strengthen my skills. One of these exercises was to create different candidate personas for positions we had open and then rewriting job descriptions into job ads.

Unfortunately, I wasn't able to publish these because we had strict agreements with our clients to use only the job descriptions they sent us, but I was determined to learn and practice as much as I could so that I'd be maximizing my own abilities. Social-Hire's blog and community was a big part of that journey.

Because of these efforts, I had finally begun to break the cycle.

People began responding to the content, our profiles started getting noticed in the local and professional communities we recruited in, the size of the audience and our reach grew. Despite not having a budget to work with, I learned how to spend my time wisely so that everything I did, and every interaction I had online, brought the business forward.

By the end of the first year, from 35 likes to an engaged community of over 2,000. Candidates for the reqs that gave us the biggest headaches began finding me on LinkedIn through the content I shared. (I’d see them in the “Who’s Recently Viewed your Profile” section of my profile and then follow up with an InMail to kickstart the conversation.) The following on Twitter rose to about 800.