5 nuances of creating UTM tags

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It is necessary to fill in all required parameters so that the information on UTM tags is collected correctly.

You need to use only Latin to make a UTM tag, otherwise when choosing Cyrillic you will get distorted information.

Capital letters are not allowed.

Underscores ( _ ) or hyphens ( - ) are used to separate words.

An encoding on the site that differs from UTF-8 may cause the tags to work incorrectly.

UTM tag generator or composer
The composer is a service for argentina phone data automatic link generation. The user needs to fill out a special form, after which the composer adds the desired parameters to the URL for checking and analyzing the advertising campaign.

Today, there are many different generators, some of which are aimed at working with a specific advertising service. Thus, the task of "Campaign URL Builder" from Google is to transfer information about clicks on a link directly to Analytics. When forming a link, dynamic insertion parameters for Google AdWords are used.

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Basically, ready-made generators use similar scripts that allow you to prepare links for Direct or AdWords without remembering data on acceptable parameters. There are also services that allow you to create a UTM tag for Vkontakte or .

Composers are usually used when it is necessary to make many links for different promotion campaigns. This simplifies the work, because you only need to change the values ​​in the tags, after which the link can be copied for placement.

Another important feature of linkers is that they help avoid errors when creating links. For example, their functions include automatic translation of Cyrillic characters to the Latin alphabet.