Social Media ROI – Last to the Finish Line?

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It's the same on social media. Just do it , or, just get started with social media and you'll automatically see the return on the investment you make. Companies like Zappos and KLM with its KLM Surprise are examples of organizations that weave social media into their culture, don't look at the hard results, but know that a positive mention is worth a lot. Even if you can't put a dollar or euro sign in front of it.

Approach 2: Social is continuity
Erik Qualman, known for the Social Media Revolution videos about the speed of digital developments, describes the Return-on-Investment of social media as follows:

“The ROI of Social Media is that your business will still exist in 5 years”

Telephone at the workplaceI myself called it Return-on-Ignorance two years ago ; ignoring the developments that are taking place online. The developments that we are now experiencing have already taken place earlier. The introduction of the landline telephone in the workplace caused unrest among managers: "If our employees are called, they will never get back to their work!"

And in the late 90s, exactly the same thing happened. The Internet was emerging and websites were brand new. Many companies did not think their own website was necessary: ​​“We have folders, brochures and a catalogue. And we are easy to find in the Yellow Pages. Why invest in an expensive website?”. Well, why? You really don’t have to be the first, but being the last to cross the finish line doesn’t really give you a (competitive) advantage.


Social Media ROI – Last to the Finish Line?

It is no longer a choice to get started with social media. Your audience is there. Also in the B2B sector. If it is not on LinkedIn, then your target group is on Facebook. In a suit or in pyjamas, belgium phone data your business audience is also on Facebook. The ROI of ignoring social media is a negative one, in this case.

Approach 3: Measuring is knowing
It remains a cliché statement, but it covers the load completely. Measuring is knowing. If you are your own boss, the Just do it approach is not a problem. However, it is often difficult to do this if you have to justify your choices to a more sceptical superior. Then hard figures are needed. But what figures then? Is it possible to calculate everything to get the most complete picture of efforts and returns? Or do you then spend too much time measuring that you even have to include that time in your ROI calculation?

When it comes to measuring your efforts, it's important to measure the right metrics. Einstein was way ahead of his time, as he wrote:

“Not everything that counts can be counted, and not everything that can be counted, counts.