You never forget your first Google penalty!

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It is no longer a secret for a few and even those less familiar with SEO know it: Google's algorithm dictates the law on the web and there are activities and practices that can lead to penalties for your site by the number 1 search engine .

Sometimes these are borderline actions, others are just the result of distractions or poor knowledge of the implicit rules established by Google. In both cases, there can be a lot of risk, which is why it is necessary to be aware of the actions you take on the web and how Google's algorithm interprets them. Constantly analyzing the statistics portugal phone number of your web pages is very important : only in this way can you become aware of any penalties and, when still possible, act to limit the damage.

The Google Dance was that period of time during which Google updated its archives, recalculating the number of links and the value of PageRank . The Google Dance lasted a few days. You never knew when it would arrive, it was like waiting for a good wave to surf!

Google Algorithm Updates and the First Serious Penalties
Every year, Google makes around 500-600 small changes to its algorithm, but so far, there have been two major updates that have literally revolutionized the SERPs: Google Panda (2011) and Google Penguin (2012), followed in 2013 by Google Hummingbird .