remember?) Mailchimp

[taniyaakter]

Both companies have valuations just over $4 billion — major, especially compared to competitor Omnisend’s $500 million valuation. They’re far from identical twins, though. Mailchimp is the incumbent. In the email marketing space it’s hard to find someone who hasn’t heard of Mailchimp. Founded in 2001, more than a decade before Klaviyo, it’s simply had more time to build brand awareness. (Mailchimp ran that famous ad on the true-crime Serial podcast,
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has also had time to build a client base, andenjoys a classic incumbent perk: r estonia number screening oughly 60% market share. Klaviyo is the upstart. Founded in 2012, Klaviyo is growing fast and becoming a favorite for email marketers. Stamouli said that two years ago, she’d never heard of Klaviyo; now she’s on the platform all day, every day. On Google Trends, it's easy to see the momentum that’s built around Klaviyo recently. Source: Google Trends Both check the essential boxes... According to Dimond, all email marketing tools should do five things — and both Mailchimp and Klaviyo allow users to do them all: Send campaigns. You can send emails to your contacts with both email marketing tools.