Play with the cookie time of your lists

[arzina221]

This strategy is often forgotten and results in missed cross-sell opportunities. For example, someone has booked a city trip to Rome including flights, but has not booked excursions or a rental car. Remarket this converted visitor and inform him of these opportunities.

Cross sell
Someone who wants to go to Rome is undoubtedly also interested in the excursions that are possible there, visitor passes that can be purchased at a discount or a car that can be rented. Take this opportunity and inform them about the possibilities, possibly in combination with a good offer. If you do not offer these products yourself, a partnership may provide advantages and extra income. Have you ever thought about a partnership?


When creating lists, you can determine how long a visitor's cookie will remain on the list. It is good to think about the moments you want to remarket a visitor. You can look at the sales cycle of a specific product or service. By setting the same lists with different cookie times, you can remarket the visitor at various relevant moments and make a suitable offer.

In this example I assume a visitor who is nepal phone data interested in booking a winter sports holiday in Austria in 2013. This visitor is added to the remarketing list with a cookie time of 15 days, for example, and to a list with a cookie time of 365 days, because of his visit to the Austria winter sports page. You use the list with a cookie time of 15 days to encourage the non-converted visitor to still book the winter sports holiday in Austria.

You use the list with a cookie time of 365 days to encourage the visitor to book a new winter sports holiday, this time for the new booking season (2013/2014). Think about when people will start looking for winter sports again and play into this with the length of your cookie time. Please note that you exclude the list with the short cookie time of 15 days in the list with a longer cookie time, so that you do not remarket them twice.