The collaboration with Nacoa’s production company started after the production company’s team

[nishat@264]

heard that government funding was cut for Nacoa’s services. “We started our relationship with Piers through LinkedIn, simply connecting, as I valued Nacoa’s mission and got to finding out more about Nacoa,” said Billy Southard-Woolf, Marketing Executive, Co-Producer & Editor, Synima (Nacoa’s video production company).

The company donated its time, expertise, and resources. “After meeting a handful of other companies, Quint [Boa] and Billy from Synima stood out by a mile as the strongest candidates to provide the space, technical skills, and understanding of the topic, to see the project through with aplomb,” said Piers Henriques, Director of Communications, Nacoa UK.

The charity has several high-profile patrons and ambassadors czech republic whatsapp resource who can spread campaign awareness, and one of those patrons approached it with an idea to create a series of professionally produced videos in a documentary style reflecting on his journey since finding the charity. “The series was centered around Calum Best (son of George Best) a Nacoa ambassador and a child of an alcoholic (COA),” Southard-Woolf said.

The team interspersed footage of Calum speaking with archival footage from his almost two decades involvement with the nonprofit. This allowed the viewer to compare the past with the present and see visually just how far not only Nacoa has come as an organization but how Calum has grown as an individual: his growth from blaming himself for his fathers’ actions to understanding the significant impact an alcoholic parent can have on a child’s upbringing.

For the footage of Calum speaking, the team wanted ‘to camera,’ primarily portrait framed, short videos that would have potential to score high numbers with social media algorithms. Stripped back visuals with Calum directly addressing the audience were used to convey his sincerity visually, as if the viewer was having a private conversation with him. The music chosen was ambient and contemplative to not distract from what he was saying but to still provide the necessary audible context to make his words pack more of a punch.

The videos focused on Calum’s triumph over adversity but put it into a context that doesn’t prescribe his journey to anyone watching. The videos seek to demonstrate and elevate his process of opening up, not a set of life hacks or a route map out.